The power of social media

Miles for Matheny returned downtown in 2012.

For the fourth consecutive year, Matheny has won a PeRCy Award, presented by the Healthcare Planning & Marketing Society of New Jersey to recognize the best in New Jersey healthcare planning, marketing and public relations programs. Matheny has been selected as a co-winner for Best Use of Social Media in Healthcare. Our entry, “Returning Miles for Matheny Downtown,” demonstrated how social media helped galvanize community support to block a small group of neighbors from preventing our move of Miles for Matheny back to downtown Peapack from Natirar Park.

The PeRCy Awards will be presented at HPMSNJ’s annual meeting on December 7 at the National Conference Center in East Windsor. Last year, Matheny won for Best Small Hospital Public Relations/Media Placement for our partnership with CBS New York television and radio stations to promote Miles for Matheny.

We recently posted about our winning the Hospital Planning and Marketing Society of New Jersey’s Percy Award for Best Small Hospital Public Relations/Media Placement. Shown here, Sandy Josephson, director of marketing and public relations for Matheny, left, accepts the award at HPMSNJ’s annual meeting from Patricia Haines, HPMSNJ president and senior planning analyst at AtlantiCare, and outgoing president Norman Tessell, director of business development, imaging systems, at Atlantis Worldwide.

Matheny has won this award for three consecutive years. This year’s award was for Matheny’s partnership with WCBS-TV and WCBS Newsradio 880 to support the annual fundraiser and community event, Miles for Matheny.

For the third consecutive year, Matheny will be receiving a Percy Award from the Healthcare Planning and Marketing Society of New Jersey for Best Small Hospital Public Relations/Media Placement. This year’s awards will be presented at HPMSNJ’s annual meeting on December 9 at the National Conference Center of East Windsor in East Windsor, N.J.

Matheny’s award is for its partnership with CBS New York television and radio stations to promote Miles for Matheny, an annual fundraiser and community event, held April 17. WCBS-TV Channel 2 provided on-air news coverage, aired a public service announcement featuring news anchor Don Dahler, placed it on the CBS New York website and promoted it among its employees.

In addition, WCBS Newsradio 880 produced a video of Matheny’s visit to the Clinton, N.J., Public School to demonstrate the use of adapted physical education equipment. The video, featuring news anchor Wayne Cabot, appeared on the station’s website. The audio was played on-air, followed by live promos for Miles for Matheny.

HPMSNJ is the local chapter of the Society for Healthcare Strategy and Market Development (SHSMD). Started in 1979, HPMSNJ serves healthcare planning, marketing and public relations professionals in New Jersey and surrounding states.

Above: Matheny presents “Certificates of Appreciation” to WCBS-TV.  From left, Steve Proctor, Matheny president; Kevin Ralph, Matheny chief development officer; Peter Dunn, president, CBS Television Stations; Don Dahler, WCBS-TV news anchor; and Eric Berlin, WCBS-TV weekend producer.

Below:  WCBS Newsradio 880 presentation, from left: Kevin Ralph; WCBS Newsradio anchor Wayne Cabot; WCBS Newsradio news director Tim Scheld; and Steve Proctor.