Sunny in spirit

From left, Courtney Smith, Reagan Thomson and Jordan Smith of Bedminster and Jamie Moschetto of Peapack in the gym with adult patient Rasheedah Mahali.

“I’ve been there in years past when it was rainy, and there’s almost a camaraderie in being able to brave those elements.” That comment by WCBS-TV news anchor Don Dahler on his Saturday morning newscast the day before Miles for Matheny would prove to be prophetic. It did rain on Sunday, April 22, but, as Bedminster, NJ, resident Trish Mannion pointed out, “The whole community came out and supported this wonderful cause. Thank you for letting our family be part of such a wonderful day!”

And thanks to Peapack-Gladstone for inviting Matheny to use the gymnasium in the municipal building as a gathering place for all the wheelchair participants, who, otherwise, would have had to be outside. In fact, there was a party atmosphere in the gym as volunteers, Matheny staff members and families joined the Matheny students and patients to wait for the start of the Lu Huggins Wheelchair Walk.

Thank you, CBS!

WCBS-TV has been a proud sponsor of Miles for Matheny for several years.  The station’s support, along with that of sister station WCBS Newsradio 880, has been incredible. Sports anchor Otis Livingston appeared in a public service announcement that aired on CBS 2 for a month preceding Miles for Matheny and was at the event on April 22 to kick off the Lu Huggins Wheelchair Walk. WCBS Newsradio’s Wayne Cabot was also on hand to launch the 5K run.

Matheny parent Andrew Gordon and public relations director Sandy Josephson were interviewed Saturday morning, April 21, by CBS 2 weekend anchor Don Dahler. Here’s a video of that interview.

Oh mercy, another Percy!

For the third consecutive year, Matheny will be receiving a Percy Award from the Healthcare Planning and Marketing Society of New Jersey for Best Small Hospital Public Relations/Media Placement. This year’s awards will be presented at HPMSNJ’s annual meeting on December 9 at the National Conference Center of East Windsor in East Windsor, N.J.

Matheny’s award is for its partnership with CBS New York television and radio stations to promote Miles for Matheny, an annual fundraiser and community event, held April 17. WCBS-TV Channel 2 provided on-air news coverage, aired a public service announcement featuring news anchor Don Dahler, placed it on the CBS New York website and promoted it among its employees.

In addition, WCBS Newsradio 880 produced a video of Matheny’s visit to the Clinton, N.J., Public School to demonstrate the use of adapted physical education equipment. The video, featuring news anchor Wayne Cabot, appeared on the station’s website. The audio was played on-air, followed by live promos for Miles for Matheny.

HPMSNJ is the local chapter of the Society for Healthcare Strategy and Market Development (SHSMD). Started in 1979, HPMSNJ serves healthcare planning, marketing and public relations professionals in New Jersey and surrounding states.

Above: Matheny presents “Certificates of Appreciation” to WCBS-TV.  From left, Steve Proctor, Matheny president; Kevin Ralph, Matheny chief development officer; Peter Dunn, president, CBS Television Stations; Don Dahler, WCBS-TV news anchor; and Eric Berlin, WCBS-TV weekend producer.

Below:  WCBS Newsradio 880 presentation, from left: Kevin Ralph; WCBS Newsradio anchor Wayne Cabot; WCBS Newsradio news director Tim Scheld; and Steve Proctor.