The power of social media

Miles for Matheny returned downtown in 2012.

For the fourth consecutive year, Matheny has won a PeRCy Award, presented by the Healthcare Planning & Marketing Society of New Jersey to recognize the best in New Jersey healthcare planning, marketing and public relations programs. Matheny has been selected as a co-winner for Best Use of Social Media in Healthcare. Our entry, “Returning Miles for Matheny Downtown,” demonstrated how social media helped galvanize community support to block a small group of neighbors from preventing our move of Miles for Matheny back to downtown Peapack from Natirar Park.

The PeRCy Awards will be presented at HPMSNJ’s annual meeting on December 7 at the National Conference Center in East Windsor. Last year, Matheny won for Best Small Hospital Public Relations/Media Placement for our partnership with CBS New York television and radio stations to promote Miles for Matheny.